Assist Digital strengthens CRM and Cloud technology adoption with the acquisition of Be Simple
A strategic move to accelerate the adoption of cutting-edge CRM and Cloud platforms supporting marketing, sales, and customer service, and to drive the digital transformation of its clients.
Milan, April 14, 2025 – Assist Digital, an international leader in digital transformation services, AI-based technologies, and omnichannel Customer Experience, today announced the acquisition of Be Simple, an Italian Cloud Integrator Company founded in 2009. Be Simple specializes in digitizing business processes through the adoption of advanced CRM cloud technologies and IT infrastructure solutions.
The management team, led by partners Gabriele Sannicandro, Massimiliano Meroni, and Gabriele Biella, will continue in their current roles, ensuring full operational continuity.
With over 15 years of market experience, Be Simple is a Premier Partner of Zendesk, the leading omnichannel customer service platform, trusted by over 200,000 companies to enhance their Customer Experience. Leveraging this solid partnership, Be Simple offers service packages that accelerate the adoption and management of the platform through consulting, customization, integration, performance monitoring, and corrective actions, supporting every stage of implementation. The company is also a trusted partner for cloud technologies such as Microsoft, Veeam, Sophos, and Aircall.
Recently, Be Simple has launched a collaboration with Trustpilot, one of the most authoritative global review platforms. Today, Be Simple is Trustpilot’s top partner in Italy, integrating reviews into the digital processes of enrolled companies.
With this acquisition, Assist Digital further expands its network of technology partnerships supporting CRM and omnichannel Customer Experience, with the goal of guiding clients in the digitization of processes, improving operational efficiency and business performance, and helping them stay competitive in the market.
Assist Digital offers a fully integrated portfolio of digital services, ranging from strategic consulting to CRM solutions and the adoption of AI-based CX technologies and platforms. All of this promotes a customer-centric culture, where service personalization plays a crucial role, further empowered by the adoption of generative AI.
"By integrating Be Simple, we aim to deliver tangible value to the companies we work with, combining a rich ecosystem of AI technologies and CRM platforms with strategic consulting, agile organizational transformation programs, and Voice of the Customer projects, all designed to boost business performance, create value from digitalization, and optimize customer experience,” said Francesca Gabrielli, CEO of Assist Digital.
Gabriele Sannicandro, CEO of Be Simple, added:
“This acquisition will allow our clients to continue benefiting from our extensive experience in cloud and IT integration services for CRM, while gaining access to Assist Digital’s comprehensive digital service offerings. This marks a milestone for our company and opens up new growth opportunities.”
Thanks to its deep understanding of digital ecosystems, Assist Digital, with this new acquisition, reaffirms its role as a leader and trusted partner for all companies seeking to innovate and seize new opportunities in an ever-evolving market.