The day was packed with inspiring presentations, expert insights, and practical case studies. Here are the standout moments:

Industry 5.0: human-centered, resilient, and sustainable

Professor Dr. Markus Sause from the AI Production Network Augsburg presented the concept of Industry 5.0, emphasizing human-centered technologies in production, supply chain resilience, and sustainable practices.

AI, Data, and trust: transforming customer relationships

Liesel Klokkers, Senior Director Solution Engineering at Salesforce, explored how AI, data, and trust intersect to elevate customer relationships. From Agentforce, Salesforce's scalable AI agents, to the hyperscalable capabilities of the Salesforce Data Cloud, her presentation demonstrated how these tools revolutionize customer relationship management.

The synergy of Human + AI: customer tntimacy at scale

Our CEO Francesca Gabrielli highlighted the value of combining human expertise with AI efficiency. This synergy empowers businesses to deliver real-time personalized experiences, optimizing customer service while reducing costs and maintaining a crucial human touch.

Real-world applications: case studies from industry leaders

Weber Food Technology: Alexander Jödt and Andreas Wege showcased how their Salesforce portal streamlines performance tracking, service ticketing, and process optimization.  

Waldkliniken Eisenberg: Boris Azar of UBITEQ.io detailed the creation of a patient portal using Salesforce Experience Cloud, enabling seamless communication and data sharing between doctors and patients.

Change Management: success strategies and implementation strategies

Although implementing new technologies brings many benefits, it also presents numerous challenges and confronts companies with problems that seem insurmountable. In his presentation on the topic of change management, Ralf Klatt, Head of Professional Services and authorized representative of comselect GmbH, showed which specific obstacles can arise during a project and offered possible creative solutions.

How to attract, retain employees and reduce costs thanks to Salesforce & AI
Is it even possible to master generational change confidently? Surush Ghouchani, Senior Solution Engineer at flair.hr, showed practical strategies that enable the acquisition of new talent with Salesforce and AI and demonstrated how human resources management can be made more efficient with the help of flair, an HR system that is natively integrated into Salesforce.

Mastering event management: a streamlined approach with Salesforce

Optimizing event management is a major concern for many companies. Helena Ord is Managing Consultant at comselect GmbH talked about a new Salesforce solution which optimizes and simplifies the planning and implementation of events through automation.

Integrations and interfaces with Salesforce as the basis for digital transformation

Sebastian Meier is managing director and one of the founders of Artemis Innovations GmbH. He explained how interfaces serve as the basis for digital transformation by simplifying the IT landscape and seamlessly connecting systems. He particularly addressed the importance of data quality, as this is essential for the smooth connection of different systems.

Digitalization along the patient journey at Waldkliniken Eisenberg

Digitalization in healthcare faces challenges like protecting sensitive data and managing patient information stored across multiple systems by different doctors. Boris Azar, managing director of UBITEQ.io, showcased the Waldkliniken Eisenberg project, Germany's leading orthopedic clinic. Using Salesforce Experience Cloud, they developed a patient portal enabling direct upload of medical findings for doctors and streamlined appointment management. In collaboration with Artemis Innovations, this project highlights the significant potential for optimizing the patient journey through digital solutions.